Wrapped around fictional politicians and parties – the Green, Conservative, Nationalist, Liberal, and Social Democrat, each satirically represented, we turned the public’s attention to the elections and the post-electoral process in Serbia. Online and offline campaign was followed by video production, making our efforts accessible and highly visible. See all the videos at https://www.youtube.com/PravaTV.
Since the majority of citizens share the notion that all politicians are the same, the main character in the campaign, a talk-show host Zoran Kesic played all the candidates. We have reached a multi-million audience on Facebook alone, inspiring voters to get involved in the political dialogue.