MISSION: OXYGEN

MISSION: OXYGEN

Flagship Programs

MISSION: OXYGEN is a three-year corporate social responsibility program for primary prevention of smoking in pre-adolescents, children aged 10-12 years. Program is supported by AstraZeneca trough Young Health Programme.

The aim of the program is to promote the formation of healthy habits in children. Planned approach includes running a community program through elementary schools throughout the country, involving more than 500 children in extracurricular activities; sharing “cool” and healthy lifestyle alternatives to smoking with up to 200,000 young people through a broad online campaign (Facebook, YouTube) and involving all stakeholders, especially educators and health professionals, and facilitating an advocacy campaign to strengthen tobacco control laws.

  • Corporate Impact InvestmentImpact Investment & Community Building - Youth Health and Wellbeing
  • 2018 - ongoingYear
  • SerbiaTerritory