Encouraging journalists with knowledge of tools for online insights and analytics that gives them more info’s about their audience, readers, web visitors etc. Journalist will gain knowledge that will help them to see how effective their website, social media channels, blogs are and what changes they need to make in order to make it even better. Main objectives are to: Provide an entrepreneurial journalism program that would cover different topics, which would be tailored for existing or potential journalists.
Participants of the program will go through a series of lectures (learning by doing- tailor made case study), trends in digital media engagement and tools that are available, to teaching them about technology and the way to utilize it. In-depth knowledge of relevant platforms for growing audiences and ways in which social media analytics
can be used to tailor content and keep track of growth.